Urbanmetry utilizes big data analytics and artificial intelligence to provide market intelligence insights, including micro-neighborhood supply and demand analysis, pricing strategies, and competitor assessments. The company addresses the need for informed urban planning and decision-making by delivering actionable insights on urban dynamics and land-use patterns to businesses and governments in Southeast Asia.
Funding
Funding not disclosed
Founders
Product
Problem
Real estate developers and urban planners in Southeast Asia often lack access to timely, granular data on urban dynamics, hindering their ability to make informed decisions about land use, pricing, and investment. Traditional market research methods are often outdated, costly, and fail to capture the complex interplay of factors that shape urban environments.
Solution
Urbanmetry provides a market intelligence platform that decodes cities using big data analytics and artificial intelligence. The platform aggregates and analyzes diverse datasets, including property transactions, lifestyle indicators, demographics, and government policies, to deliver actionable insights on urban dynamics and land-use patterns. Urbanmetry's solutions include micro-neighborhood supply and demand analysis, pricing strategies, geo-behavioral analytics to understand population movement, and competitor assessments. This enables businesses and governments to make data-driven decisions related to urban planning, investment, and policy-making.
Target Audience
Urbanmetry's primary customers are real estate developers, urban planners, government agencies, and financial institutions operating in Malaysia and Southeast Asia.
Features
- Micro-neighborhood supply and demand analysis
- Pricing and competitor analysis
- Geo-behavioral analytics to identify weekday/weekend hotspots and population movement patterns
- Branch location analysis using a TLS (Traffic, Location, Sales) framework
- AI-powered data extraction from uncharted territories
- Integration of conventional property transaction data with lifestyle indicators, demographics, and government policies
- Geographic Information System (GIS) integration for location-relevant insights