UpUp provides a mobile‑first digital gift‑card platform that lets Swedish businesses issue, track and redeem vouchers instantly across any retailer, café or restaurant. The service uses a pay‑per‑redeemed model and offers API/webhook integration plus real‑time analytics for campaigns, loyalty or employee‑recognition programs. Custom branding and micro‑gift options enable tailored incentives while eliminating physical card costs.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses in Sweden rely on physical or semi‑digital gift cards that are costly to produce, difficult to distribute, and often remain unused, leading to wasted spend and limited impact on customer or employee engagement. Traditional cards also lack real‑time analytics, making it hard to measure campaign effectiveness or redemption behavior.
Solution
UpUp offers a fully digital, mobile‑first gift‑card platform that lets companies issue, track, and redeem vouchers instantly across any retailer, café, or restaurant in Sweden. Recipients receive a secure link via SMS or email and redeem the value through a native app without needing a physical card or PIN code. The service is usage‑based: merchants are charged only for the portion of each voucher that is actually spent, eliminating dead‑weight costs. UpUp’s API and webhooks enable seamless integration with CRM, marketing automation, survey tools, and HR systems, allowing gift cards to be embedded in campaigns, loyalty programs, employee recognition, or holiday gifting. Real‑time dashboards provide granular redemption metrics, campaign ROI, and audience segmentation, helping marketers optimize spend and improve conversion rates. Custom branding options let businesses align the digital voucher experience with their visual identity, while micro‑gift capabilities support low‑value incentives for surveys or quick wins.
Target Audience
Primary customers are B2C marketers, sales enablement teams, and HR/employee‑engagement managers at Swedish enterprises seeking to boost conversion, loyalty, or internal motivation through digital incentives.
Features
- Mobile‑native issuance and redemption flow with QR‑code or deep‑link delivery, eliminating physical cards
- Nationwide merchant network covering all Swedish retail, café, and restaurant locations, with geofencing controls for regional campaigns
- Pay‑per‑redeemed model plus a flat service fee per issued voucher, ensuring cost efficiency
- RESTful API and webhook suite for real‑time integration with CRM, marketing automation, survey platforms, and HRIS
- White‑label branding toolkit (logo, colors, custom messaging) for a consistent brand experience
- Analytics dashboard offering redemption rates, spend per voucher, cohort analysis, and campaign performance KPIs
- Automated compliance and security layer (PCI‑DSS, GDPR‑ready, end‑to‑end encryption) for data protection
- Micro‑gift module allowing sub‑currency vouchers (e.g., 10 kr) for incentive loops in surveys or employee recognition