This platform reconstructs missing customer journey data from disparate systems to create a unified, auditable source of truth for go-to-market activities. It uses an AI-powered data core to link people, touchpoints, and timelines, resolving data inconsistencies across sales and marketing tools. The result is forensic-level revenue attribution and intelligence that drives cross-functional alignment and evidence-based decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
B2B companies struggle to accurately attribute revenue to specific marketing and sales activities due to siloed data across multiple business systems and the complexity of the modern buyer journey. Incomplete or inaccurate attribution leads to inefficient resource allocation and difficulty in optimizing go-to-market strategies. Traditional attribution methods often double-count touchpoints or fail to capture the impact of all interactions, resulting in a skewed understanding of what truly drives revenue.
Solution
Upside offers a revenue intelligence platform that unifies data from disparate business systems to provide a comprehensive view of the buyer journey and accurately attribute revenue to specific touchpoints. The platform employs an intelligent data model that automatically cleans, groups, and enriches go-to-market data, connecting the dots to reveal the true impact of each activity. By providing real-time insights into pipeline generation, marketing campaigns, sales outreach, and partner influence, Upside enables B2B teams to make data-driven decisions and optimize their resource allocation. The platform helps teams identify which activities influenced each deal, providing actionable insights to improve win rates and increase revenue efficiency.
Target Audience
Upside is designed for B2B companies, particularly those selling big-ticket items, and their go-to-market teams, including marketing, sales, partnerships, and customer success.
Features
- Data unification from various business systems to understand the full buyer journey
- Automated data cleanup and enrichment using intelligent logic to fill in missing pieces
- Real-time reporting on pipeline generation, marketing campaigns, sales outreach, and partner influence
- Customizable analysis by time period, program, team, or campaign
- Predictive analytics to identify the best investment channels for maximizing revenue and ROI
- Ability to assign appropriate weight to activities based on their impact on the business