UPshow provides a cloud‑based platform that streams premium live sports—including NFL Sunday Ticket, Premier League, MLB, NBA, WNBA, and Formula 1—to a venue’s existing screens while offering digital signage tools to display real‑time promotions and menu specials. The web dashboard lets operators schedule content, insert branding, and track performance analytics, helping bars, restaurants, gyms, and other public venues increase foot traffic, boost per‑visit spend, and drive repeat visits.
Funding
Funding not disclosed
3ERCFounders
Product
Problem
Bars, restaurants, gyms, and other public venues often struggle to attract and retain customers because they lack access to premium live sports content and effective tools to promote on‑site offers during high‑interest moments.
Solution
EverPass (UPshow) offers a cloud‑based platform that streams a wide range of live sports events—including NFL Sunday Ticket, Premier League, MLB, NBA, WNBA, and Formula 1—directly to a venue’s existing screens. The service integrates digital signage capabilities, allowing operators to display real‑time promotions, menu specials, and interactive calls‑to‑action alongside the sports feed. Content is managed through a web dashboard that schedules streams, inserts branding, and provides performance analytics. By combining high‑demand sports programming with targeted on‑screen advertising, the platform helps venues increase foot traffic, boost per‑visit spend, and encourage repeat visits. The solution is packaged for multiple verticals such as hospitality, fitness clubs, and healthcare waiting areas, each with tailored engagement features.
Target Audience
Primary customers are hospitality venues—bars, restaurants, sports lounges—as well as gyms, fitness centers, and healthcare facilities that want to leverage live sports content to enhance customer experience and increase revenue.
Features
- Access to 4,000+ live sports events and 13,200+ hours of content across 70+ properties
- Seamless integration with existing in‑venue screens for live streaming and digital signage
- Real‑time promotion tools to display specials, menu items, or offers during games
- Web‑based dashboard for scheduling, content management, and analytics reporting
- Industry‑specific modules (e.g., gym & fitness, healthcare patient/employee engagement) that tailor messaging to the venue’s audience
- Ability to drive mobile actions such as app downloads, social engagement, or QR‑code interactions from the screen