Upscale combines technology and personalization to enhance kitchen design through its Velacucina system, which features Vietnam's first invisible induction technology. This innovation addresses the need for efficient and aesthetically pleasing cooking solutions in modern kitchens.
Funding
Funding not disclosed
Founders
Product
Problem
Modern kitchens often require a balance between functionality and aesthetics, but traditional cooking appliances can be bulky and visually obtrusive. Homeowners and designers seek solutions that maximize space and seamlessly integrate cooking technology into the overall design.
Solution
Upscale provides integrated kitchen solutions that combine advanced cooking technology with customizable design elements, focusing on space optimization and aesthetic appeal. Their Velacucina system features invisible induction technology, allowing cooking surfaces to blend seamlessly into countertops. In addition to the invisible induction technology, Upscale offers customizable kitchen appliances and interior design services, enabling customers to personalize their kitchen spaces. The company collaborates with designers and brands to deliver innovative and tailored solutions for modern living spaces.
Target Audience
Upscale primarily targets homeowners, interior designers, and architects seeking high-end, customizable kitchen solutions that blend advanced technology with aesthetic design.
Features
- Velacucina system featuring invisible induction technology for seamless countertop integration
- Customizable kitchen appliances, including cooker hoods and induction hobs
- Pura cooker hood with customizable glass and chassis, allowing for personalized aesthetics
- Ordine modular cooking system with wall-mountable induction zones and digital controls
- Design Hub in Milan, Italy, for researching and developing innovative home design concepts
- Interior design services for creating personalized and functional kitchen spaces