Upriver offers a RESTful API that consolidates heterogeneous public data into structured, real‑time JSON insights on audiences, creators, trends, brands, and products. It delivers persona profiles with motivations, barriers, and example phrases, along with momentum‑scored trends and creator‑brand engagement metrics for automated AI marketing workflows. The service is priced on a usage‑based model per API request.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers and AI-driven advertising platforms often rely on scattered public data sources that lack consistent structure, making it difficult to extract reliable audience personas, motivations, and cultural trends in real time. This fragmentation leads to incomplete or outdated context for AI agents, reducing the relevance and effectiveness of automated content and campaign decisions.
Solution
Upriver offers a RESTful API that ingests heterogeneous public data and returns normalized, structured insights about audiences, creators, trends, sponsorships, brands, and products. The service delivers real‑time persona profiles that include descriptive labels, purchase motivations, barriers, and representative phrase examples, enabling AI models to reason with concrete human context. Momentum scores and example content are provided for emerging topics, allowing marketers to act on trends while they are still gaining traction. Integrated endpoints for creator engagement metrics and sponsorship histories support automated creator‑brand matching and partnership analysis. All responses are delivered in machine‑readable JSON, facilitating seamless integration into existing marketing automation, content generation, and campaign planning pipelines.
Target Audience
The primary customers are developers and data engineers building AI marketing agents, as well as brands, ad networks, and creator platforms that need up‑to‑date audience and cultural context for automated content, targeting, and campaign orchestration.
Features
- Unified API delivering audience personas, motivations, barriers, and phrase examples derived from live public data streams.
- Trend endpoint with momentum scoring and sample content to surface culturally relevant topics in near real‑time.
- Creator profile API exposing cross‑platform engagement metrics, audience overlap, and historical sponsorship data.
- Brand and product endpoints that provide voice, positioning, feature lists, and pricing information for enrichment workflows.
- Secure API key authentication with usage‑based throttling and detailed request‑level logging.
- JSON schema designed for direct consumption by large language models and other AI agents without additional transformation.
- Bot‑chatter filtering and signal‑quality scoring to ensure high‑fidelity consumer insights.
- Comprehensive documentation and SDK snippets for rapid integration into Python, Node.js, and Go environments.