Upright produces high-protein, allergen-free oatmilk that requires only the addition of water, providing eight grams of plant-based protein per serving along with essential vitamins and minerals. This product addresses the waste and spoilage associated with traditional liquid dairy alternatives by offering a shelf-stable, convenient solution that uses significantly less water in its production.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional liquid dairy alternatives often lead to waste and spoilage due to their limited shelf life and the need for refrigeration. Consumers seeking plant-based protein sources also face challenges with products that may contain common allergens, oils, or gums.
Solution
Upright offers a high-protein, allergen-free instant oatmilk powder that only requires the addition of water, addressing the shortcomings of conventional liquid alternatives. Each serving delivers eight grams of plant-based oat protein, along with essential vitamins and minerals, in a convenient, shelf-stable format. This approach reduces waste associated with spoilage and minimizes the environmental impact by using significantly less water in production and distribution. The instant oatmilk is available in various flavors and can be easily incorporated into shakes, smoothies, or enjoyed as a standalone beverage.
Target Audience
The primary target audience includes health-conscious consumers, individuals with dietary restrictions or allergies, vegans, travelers, and those seeking convenient and sustainable plant-based milk alternatives.
Features
- Instant oatmilk powder that dissolves easily in water
- High protein content (8g per serving) derived from oats
- Allergen-free formulation, excluding dairy, nuts, and soy
- Enriched with Vitamins A, B12, and D, as well as Calcium
- Available in Original, Vanilla, and Chocolate flavors
- Single-serving sachets for convenient portioning and portability
- Shelf-stable product that eliminates the need for refrigeration until prepared