The startup operates a beauty products marketplace that connects freelance hairstylists with customers seeking customized wig solutions. Users can purchase raw human hair extensions and HD lace, and then book remote color and styling services directly through the platform, streamlining the process of obtaining personalized hair products and services.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Obtaining customized wigs often involves a fragmented process, requiring customers to source raw hair extensions and lace separately, then find and book stylists for coloring and styling, leading to inconvenience and inconsistent results. Coordinating these services can be time-consuming and lack a streamlined, integrated experience.
Solution
Upgrade Boutique operates a beauty marketplace that streamlines the creation of personalized wigs by connecting customers with both raw materials and styling services. The platform offers high-quality human hair extensions and HD lace, alongside a network of freelance hairstylists who provide remote customization services. Customers can purchase hair and lace, then directly book stylists for coloring and styling through the platform, ensuring a seamless and integrated experience from material selection to final product. This integrated approach simplifies the wig customization process, offering a convenient solution for obtaining personalized hair products.
Target Audience
The primary target audience includes individuals seeking customized wig solutions and freelance hairstylists looking to expand their client base and offer remote styling services.
Features
- Marketplace for purchasing raw human hair extensions (bundles) and HD lace (closures, frontals, tape-ins).
- Platform to book freelance hairstylists for remote wig customization services (coloring and styling).
- Options for custom wig creation, including full lace, lace closure, U-part, and lace frontal wigs.
- Pre-styled wigs available for immediate purchase.
- Virtual consultations with stylists to discuss customization options.
- Loyalty program for repeat customers.
- Educational resources, including styling tips and how-to videos.