Upfrontly provides embedded financial infrastructure that lets platforms and app developers access pre‑sale capital, accelerated payouts, and bundled coverage directly within the dashboards they already use. By purchasing future receivables, Upfrontly offers forward capital ranging from $10 K to $10 M with integration times of 1–2 days, allowing promoters and developers to receive funds without taking on credit risk or creating new credit relationships.
Funding
Funding not disclosed
Founders
Product
Problem
Promoters, app developers, and platform operators often face delayed payouts because revenue is realized only after events conclude or users generate value, limiting cash flow for growth and operational needs. Traditional financing options require credit checks or add balance‑sheet risk, making it difficult to obtain quick capital tied to future receivables.
Solution
Upfrontly provides a financial infrastructure that purchases future receivables directly within the dashboards used by promoters, app developers, and platform operators. By leveraging institutional capital from private credit funds, the platform offers pre‑sale capital and accelerated payouts ranging from $10 K to $10 M, with integration times of 1–2 days. The purchased receivables settle automatically to Upfrontly, removing the need for separate invoicing or credit relationships, and the associated credit risk remains off the user’s balance sheet. A bundled coverage wrapper is included for high‑risk forward‑capital structures, extending underwriting to smaller events and digital‑ad campaigns. This enables users to access liquidity based on platform data rather than personal credit scores, supporting growth without additional debt exposure.
Target Audience
Primary customers are platform operators (e.g., ticketing, ad networks, app distributors) that need to accelerate payouts to their promoters or developers, and the promoters/app developers themselves who require upfront capital without establishing new credit relationships.
Features
- Direct integration into existing promoter or app‑developer dashboards for seamless access to financing
- Purchase of future ticket‑settlement or LTV receivables sized from platform data, not credit scores
- Fast integration (1–2 days) and funding delivery ranging from $10 K to $10 M
- Institutional capital sourced from private credit funds, keeping credit risk off the user’s balance sheet
- Automated settlement of receivables to Upfrontly, eliminating invoicing and chase processes
- Coverage wrapper that underwrites forward‑capital structures for smaller ticketing events and digital‑ad campaigns