UP is a social media platform that curates content from top creators, prioritizing user well-being over engagement metrics. Its algorithm aims to reduce anxiety and promote happiness by filtering out content that doesn't meet its quality standards.
Funding
Funding not disclosed
Founders
Product
Problem
Many social media platforms prioritize engagement metrics, leading to the proliferation of content that can negatively impact users' mental well-being, such as Hype, Extremes, Addictive Hooks, and Tension (H.E.A.T.). This can result in users feeling overwhelmed, anxious, and addicted to the constant stream of information. Existing platforms often lack sufficient content screening and moderation, exposing users to potentially harmful material.
Solution
UP is a social video platform designed to prioritize user well-being by curating content that promotes positive emotions and reduces stress. The platform employs a rigorous screening process, involving both a mental health team and AI filters, to ensure that only Creative, Honest, Inspiring, Light, and Lasting (C.H.I.L.L.) content is featured. UP allows users to customize their experience by selecting "vibes" or content categories that align with their desired mood, such as "Chill," "Feel Good," and "Growth." The platform also incorporates a "feel-good algorithm" that ranks content based on its ability to boost users' moods.
Target Audience
UP targets individuals, particularly Gen Z, who are seeking a more positive and uplifting social media experience, as well as parents and mental health professionals concerned about the impact of social media on well-being.
Features
- Content screening by a mental health team consisting of neuroscientists and psychologists
- AI-powered content filters to remove potentially harmful material
- Customizable "vibes" or content categories to tailor the user experience
- "Feel-good algorithm" that ranks content based on its positive impact on users' moods
- No direct messaging to minimize potential for negative interactions
- Parental controls for users under 13, requiring guardian linking
- Focus on C.H.I.L.L. content: Creative, Honest, Inspiring, Light, and Lasting
- Option to "super like" content, further refining the algorithm's understanding of user preferences