UNTU utilizes AI-driven modeling and precision scaling to create fully permissioned, opt-in audience segments from a database of over 30 million patients and 750,000 healthcare professionals. This approach ensures compliance with HIPAA and NAI regulations while delivering audience insights that are at least 10 times more accurate than traditional methods, enabling targeted engagement with specific patient conditions and demographics.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional audience segmentation methods in healthcare often rely on broad demographic data, leading to inaccurate targeting and inefficient engagement with patients and healthcare professionals. These methods struggle to identify specific patient conditions and behaviors, resulting in wasted resources and missed opportunities for effective communication.
Solution
UNTU (Aura) employs AI-driven modeling and precision scaling to create fully permissioned, opt-in audience segments from a database of over 30 million patients and 750,000 healthcare professionals. By leveraging thousands of different attributes spanning demographic, geographic, attitudinal, behavioral, financial, retail, and political data, UNTU delivers audience insights that are significantly more accurate than traditional methods. This approach enables targeted engagement with specific patient conditions and demographics while ensuring compliance with HIPAA and NAI regulations. The platform offers flexible activation methods including data licensing, Meta direct, or managed services.
Target Audience
The primary customers are healthcare organizations, pharmaceutical companies, and marketing agencies seeking to improve the accuracy and efficiency of their patient and healthcare professional engagement strategies.
Features
- AI-driven modeling using over 5,500 attributes to create custom audience segments.
- Precision scaling to match the seed audience, reaching specific consumer, patient, caregiver, and medical professional groups.
- Fully permissioned, opt-in data ensuring HIPAA and NAI compliance.
- Detailed insights derived from a permissioned panel of over 30 million patients.
- Strategic activation through data licensing, Meta direct, or managed service options.
- Access to over 250 individual patient condition segments.
- Integration with premium, brand-safe advertising inventory across various channels (display, native, social, video, CTV).