The startup offers a platform that utilizes automated data processing techniques to convert raw data into analysis-ready formats in minutes. This reduces the time and resources needed for data preparation, enabling businesses to make timely, data-driven decisions.
Funding
$3.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many marketing teams struggle to identify website visitors and convert paid traffic effectively, leading to wasted ad spend and missed opportunities to engage potential customers. Existing methods often lack the precision needed to target high-intent buyers and personalize marketing messages, resulting in lower conversion rates and reduced return on ad spend (ROAS).
Solution
Untitled provides an AI-powered audience intelligence platform that enables marketers to identify website visitors, build custom audience segments, and deploy them across marketing emails and ad campaigns. The platform uses identity resolution to match website browsers to real emails and device IDs, uncovering hidden shoppers and providing access to demographic attributes. By leveraging AI-driven insights and real-time audience activation, Untitled helps brands target customers who are most likely to convert, reducing wasted ad spend and maximizing profitability.
Target Audience
The primary target audience includes marketing teams, agencies, advertisers, and eCommerce businesses looking to improve audience targeting, reduce ad spend, and increase conversion rates.
Features
- **Untitled ID Tag:** Identifies website visitors, matching browsers to real emails and device IDs.
- **AI-Powered Audience Segmentation:** Analyzes customer behaviors, purchase history, and browser activity to build precision-targeted segments.
- **Ideal Customer Profile (ICP) Modeling:** Uses AI to analyze historical buyers and generate new high-intent audiences.
- **Programmatic DSP:** Targets verified real people across top ad exchanges and OTT channels, reducing CPMs.
- **Cross-Channel Integration:** Syncs audience segments to email platforms like Klaviyo and Mailchimp for personalized retargeting.
- **Data Enrichment:** Resolves fragmented CRM records and enriches incomplete data to improve attribution and customer insights.
- **Integration with 150+ Tools:** Connects data from commonly used sources like Shopify, Hubspot, and Salesforce.