Untapped Growth is a media buying collective that negotiates volume-based incentive deals with premium digital publishers to provide independent agencies and mid-market advertisers with financial benefits that enhance their profitability. This approach addresses the imbalance in the digital advertising ecosystem, enabling smaller players to compete effectively against larger firms.
Funding
Funding not disclosed
Founders
Product
Problem
Independent advertising agencies and mid-market advertisers often lack the scale to negotiate volume-based incentive deals with premium digital publishers. This puts them at a financial disadvantage compared to larger firms, limiting their profitability and ability to compete effectively in the digital advertising ecosystem.
Solution
Untapped Growth is a media buying collective that aggregates the buying power of independent agencies and mid-market advertisers. By negotiating volume-based incentive deals with premium digital publishers on behalf of its members, Untapped Growth unlocks financial benefits that enhance their profitability. This approach democratizes growth, enabling smaller players to access value they can take to their bottom line and compete more effectively against larger firms in the digital advertising landscape.
Target Audience
Untapped Growth serves independent advertising agencies and mid-market advertisers seeking to improve their profitability and competitiveness in the digital advertising market.
Features
- Negotiation of volume-based incentive deals with premium digital publishers.
- Aggregation of media buying power for independent agencies and mid-market advertisers.
- Access to financial benefits typically reserved for larger advertising firms.