Unscripted
Unscripted is a community-first social app for fashion lovers to share outfit photos, join style threads, and co-curate aesthetics. The platform uses AI to analyze each post, generating three aesthetic tags and five descriptive phrases that build a personalized Style DNA profile, which automatically matches users with relevant brand campaigns, rewards, and discount codes.
- Social Networking
- Fashion Technology
- Applications
- Artificial Intelligence
- Advertising Technology
- Software Only
- Commerce & Shopping
Funding
Founders
Founder details are not available yet.
Product
Problem
Fashion discovery and community engagement are fragmented across social media platforms not built for style, leaving users without a dedicated space to share looks, seek feedback, or co-curate aesthetics. Brand discovery is disconnected from personal taste, making it hard for users to find relevant products and for brands to reach style-aligned audiences.
Solution
Unscripted provides a community-first social app where fashion lovers share outfit photos, join style threads, and co-curate looks. The platform uses AI to analyze each uploaded photo, generating three aesthetic tags and five descriptive phrases that feed a personalized Style DNA profile. This profile powers automated brand matching, determining which campaigns, rewards, and discount codes a user qualifies for. Users earn points and badges through engagement, unlocking limited drops and event invitations from partner brands. The app is free for consumers, with brands financing the platform by hosting curated campaigns and receiving aggregated, anonymized performance metrics.
Target Audience
Primary users are fashion-conscious individuals aged 16 and older who want a dedicated social space to share outfits, discover style inspiration, and earn rewards from brands aligned with their personal aesthetic.
Features
- AI-powered photo analysis that extracts three aesthetic tags and five descriptive phrases per uploaded outfit, using a defined taxonomy of 150 fashion aesthetics
- Automated Style DNA profile that aggregates aesthetic tags and engagement history to match users with relevant brand campaigns, dynamically updating with posting behavior
- Community threads for posting looks, asking questions, and co-curating style content, including sponsored threads from brand partners
- Points and rewards system that tracks engagement and automatically issues discount codes, limited-drop access, and event invitations once thresholds are crossed
- Automated content moderation using OpenAI's API to screen photos for illegal content, nudity, hate speech, and harassment before publication
- Brand campaign tracking that records clicks and impressions, converted into fully anonymized and aggregated performance metrics for partners, without sharing raw user data