Unscripted is a social fashion app where users share outfit photos, join style-focused threads, and co-curate looks with a community of fashion enthusiasts. The platform uses AI to analyze uploaded photos, generating aesthetic tags that build a personalized "Style DNA" profile used to match users with relevant brand campaigns and rewards. It is free for consumers, with brands paying to host campaigns and access aggregated engagement metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion discovery and community engagement are fragmented across social media platforms that are not purpose-built for style, leaving users without a dedicated space to share looks, ask for feedback, or co-curate aesthetics. Brand discovery is often disconnected from personal taste, making it difficult for users to find relevant products and for brands to reach engaged, style-aligned audiences.
Solution
Unscripted provides a community-first social app where fashion lovers can share outfit photos, participate in style threads, and co-curate looks. The platform uses AI to automatically analyze each uploaded photo, generating three aesthetic tags and five descriptive phrases that are aggregated into a personalized "Style DNA" profile. This profile powers automated brand matching, determining which campaigns, rewards, and discount codes a user is eligible for. Users earn points and badges through engagement, unlocking limited drops and event invitations from partner brands. The app is free for consumers, with brands financing the platform by hosting curated campaigns and receiving aggregated, anonymized performance metrics.
Target Audience
Primary users are fashion-conscious individuals aged 16 and older who want a dedicated social space to share outfits, discover style inspiration, and earn rewards from brands aligned with their personal aesthetic.
Features
- AI-powered photo analysis that extracts aesthetic tags and style descriptions for each uploaded outfit
- Automated "Style DNA" profile that aggregates aesthetic tags and engagement history to match users with relevant brand campaigns
- Community threads where users post looks, ask questions, and co-curate style content
- Points and rewards system that tracks engagement and automatically issues discount codes, limited-drop access, and event invitations
- Automated content moderation using OpenAI's API to screen photos for illegal content, nudity, hate speech, and harassment
- Brand campaign tracking that records clicks and impressions, converted into fully anonymized and aggregated performance metrics for partners