Unrivaled operates a professional women's basketball league that specializes in 3v3 games, providing a competitive platform for female athletes to showcase their skills. This league addresses the lack of visibility and opportunities for women in sports by creating a structured environment for high-level competition and fan engagement.
Funding
$35M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BFFounders
Product
Problem
Professional women's basketball lacks structured platforms that provide high-level competition and broad visibility for athletes. This limits opportunities for players to showcase their skills and engage with fans effectively.
Solution
Unrivaled is a professional women's basketball league operating a 3v3 game format designed to increase the visibility of women's sports. The league provides a structured environment for high-level competition, offering athletes a platform to showcase their skills and engage with fans. Games are broadcast on TNT and TruTV and streamed on Max, ensuring broad access for viewers. The league also hosts a 1-on-1 tournament where athletes compete for a $250,000 prize.
Target Audience
The primary audience includes fans of women's basketball, sports enthusiasts interested in 3v3 games, and brands seeking to support and partner with a professional women's sports league.
Features
- 3v3 game format to enhance the pace and excitement of the sport
- Live game coverage on TNT and truTV, with streaming available on Max
- A 1-on-1 tournament featuring head-to-head competition for a $250,000 prize
- Six clubs composed of 36 of the world's best basketball players
- Partnerships with major brands such as Under Armour, Wilson, Samsung Galaxy, and Sprite
- Official merchandise available online, including team-specific apparel