This startup develops an e-commerce platform that offers plant-based meat alternatives specifically designed for sandwiches, featuring products that are animal-free, cholesterol-free, and low in fat and carbohydrates. By providing protein-rich, healthy meat substitutes, the company caters to consumers seeking nutritious options without the environmental and health impacts associated with traditional meat.
Funding
$290K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers seeking plant-based alternatives to traditional deli meats often find that existing options lack the authentic taste and texture of their animal-based counterparts. Many plant-based meats also fail to deliver sufficient protein and essential nutrients, while still containing undesirable additives.
Solution
Unreal Deli offers a range of plant-based deli slices that replicate the taste and texture of traditional deli meats like corned beef, roasted turkey, and steak. Using a blend of protein-rich grains, real vegetables, and a proprietary spice blend, the company's products provide a nutritious and flavorful alternative to conventional deli meats. These plant-based slices are high in protein, GMO-free, kosher, and boast a lower sodium content than animal-based versions.
Target Audience
The primary target audience includes vegans, vegetarians, flexitarians, and health-conscious consumers seeking plant-based alternatives to traditional deli meats for sandwiches, salads, and other dishes. The company also targets foodservice providers looking to expand their plant-based menu options.
Features
- Plant-based corned beef slices made with beets, tomatoes, and chickpeas, providing 14g of protein per serving
- Plant-based steak slices crafted from shiitake mushrooms, black rice, and lentils, delivering 15g of protein per serving
- Plant-based roasted turkey slices made with cannellini beans and chickpeas, offering 16g of protein per serving
- All products are non-GMO, kosher, and feature recyclable/compostable packaging
- Products can be ordered in 1lb, 2.5lbs, 5lbs, and 10lbs sizes
- Recipes available for classic deli sandwiches like Reuben, French Dip, and Turk'y BLT
- Subscription service available for recurring deliveries