unlocktheroi.com builds go-to-market systems for B2B SaaS sales teams, combining AI agents, workflows, and automations to automate lead scoring, personalized LinkedIn outreach, and follow-up sequences. The systems integrate directly with the CRM (e.g., HubSpot) and use Claude for lead qualification and data enrichment, freeing reps from manual list-building. It also provides an AI assistant that can draft proposals and pre-call briefs from CRM data.
Funding
Funding not disclosed
Founders
Product
Problem
B2B SaaS sales teams often lose productivity to manual, repetitive tasks that slow down the pipeline. Founders and reps spend hours building lead lists by hand, hunting for contact information, and drafting follow-ups, which delays outreach and causes deals to go cold. This manual effort limits outbound volume and prevents reps from focusing on high-value selling activities.
Solution
unlocktheroi.com provides automated go-to-market systems that combine AI agents, workflows, and automations to handle the heavy lifting of outbound sales. The system uses Claude to score incoming leads against a company's ideal customer profile, enrich missing data like phone numbers and emails, and automatically push qualified leads into the CRM. It also manages personalized LinkedIn outreach at scale, using real details from a contact's profile or activity to trigger messages cruises. The platform tracks engagement signals (e.g., comments on posts), alerts reps via Slack, and ensures every demo or proposal gets a scheduled follow-up draft. An AI agent can also draft proposals, write pre-call briefs, and answer questions about any deal, all based on the company's stored context.
Target Audience
Primary customers are B2B SaaS sales teams, including founders, AEs, and SDRs, who are looking to increase outbound efficiency without adding headcount. The systems are designed to integrate with existing CRMs like HubSpot and are relevant for teams of various sizes aiming to systematize their sales process.
Features
- AI-powered lead scoring that filters and ranks leads against user-defined criteria (e.g., industry, company size, job title) before they land in the CRM.
- Automated LinkedIn outreach campaigns that are triggered by real-world buyer signals (e.g., attending an event, hiring, or commenting on a post) and allow a human rep to take over the conversation upon reply.
- A Slack integration that pings reps with instant notifications when a qualified lead engages with content, including an ICP score for prioritization.
- A data enrichment layer that automatically finds missing direct phone numbers, company emails, and LinkedIn URLs for incomplete lead records within the CRM.
- Automated, scheduled follow-up drafting for every demo, quote, and proposal, ensuring no deal is forgotten and drafts are ready for rep review.
- A proprietary AI agent that generates proposals and pre-call briefs from CRM data and call transcripts, attaching the output directly to the deal record.