Universal Standard designs and sells premium, on‑trend apparel in an inclusive size range from 00 to 40, using real‑person fit testing rather than generic grading. Each garment is crafted from sustainably sourced fabrics such as Peruvian cotton and engineered denim, and the brand offers free shipping, fast returns, and a year‑long Fit Liberty program that lets customers exchange sizes at no cost.
Funding
$14.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many fashion brands offer limited size ranges, forcing consumers who fall outside standard measurements to compromise on fit, comfort, and style. This exclusion creates a market gap for high‑quality, on‑trend clothing that accommodates a broader spectrum of body sizes.
Solution
Universal Standard addresses this gap by designing and producing apparel in an extensive size range from 00 to 40. Each style is engineered using fit models rather than generic grading formulas, ensuring consistent proportion and comfort across all sizes. The brand sources premium fabrics—including Peruvian cotton, stretch linen, and engineered denim—and incorporates sustainable options where possible. Its Fit Liberty program lets customers exchange a garment for a different size within a year at no cost, reducing the risk of purchasing the wrong fit. Products are sold online with free shipping and fast returns, providing a seamless shopping experience for size‑inclusive consumers.
Target Audience
Primary customers are style‑focused women and gender‑nonbinary shoppers who need high‑quality, on‑trend clothing that fits comfortably across a wide size spectrum, particularly those who have struggled to find well‑engineered garments in traditional retail.
Features
- Size range 00‑40 (22 sizes) for every style, eliminating “plus‑size” segregation
- Engineered fit process using real‑person wear testing for each size rather than mathematical grading
- Premium, sustainably sourced fabrics such as Peruvian cotton, stretch linen, French satin‑back crepe, and engineered denim
- Hidden stretch and deep pockets built into denim for comfort and functionality
- Fit Liberty program: free size‑exchange within one year, no fees or restocking charges
- Direct‑to‑consumer e‑commerce platform with free shipping, fast returns, and detailed size guides
- Seasonal collections (e.g., Modern Summer, Classic Summer) that maintain the same inclusive sizing standards