Universal Plastic is a technology platform that utilizes AI and blockchain to quantify, audit, and verify data from plastic waste collections during beach cleanup campaigns. The platform enables companies to enhance their corporate social responsibility efforts by providing real-time reporting and traceability of their environmental impact.
Funding
Funding not disclosed
Founders
Product
Problem
Many companies struggle to effectively measure and report the impact of their corporate social responsibility (CSR) efforts related to plastic waste reduction. Traditional methods lack transparency and real-time data, making it difficult to verify the effectiveness of beach cleanup campaigns and accurately track environmental impact. This creates challenges in meeting regulatory requirements and demonstrating genuine commitment to sustainability.
Solution
Universal Plastic offers a technology platform that leverages AI and blockchain to provide verifiable data and reporting for plastic waste collection during beach cleanup campaigns. The platform's core offering, "Become Blue," enables companies to execute CSR strategies without requiring extensive internal resources, while ensuring regulatory compliance. The system uses a mobile app to record data from beach cleanups, which generates Ocean Notarised Digital Assets (ONDAs) that can be used to compensate cleanup organizations. By using AI and blockchain, Universal Plastic delivers transparent measurement, digital reporting, and verification (dMRV) of collected plastic waste, supporting ESG reporting and alignment with UNESCO's Sustainable Development Goals (SDGs).
Target Audience
The primary target audience includes corporate social responsibility (CSR) managers, human resources (HR) professionals, marketing managers, and communication managers seeking to enhance their company's sustainability efforts and demonstrate environmental responsibility.
Features
- Mobile app for recording data during beach cleanups, enabling real-time data collection and verification.
- AI-powered data analysis for measuring and reporting on the volume and type of plastic waste collected.
- Blockchain technology for ensuring data integrity, transparency, and compliance with environmental regulations.
- "Become Blue" verification plan for companies to execute CSR strategies and demonstrate commitment to ocean regeneration.
- Creation of Ocean Notarised Digital Assets (ONDAs) to incentivize and compensate cleanup organizations.
- ESG reporting tools to support corporate sustainability initiatives and demonstrate environmental impact.
- Consultative services for companies seeking guidance on plastic management within the Blue Economy.