Universal Media offers a place-based out‑of‑home advertising network that combines EV charging stations with premium digital media displays, called the EV Totem™.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers lack access to high‑impact, unskippable out‑of‑home media in high‑traffic, everyday locations, while property owners have underutilized curbside spaces that generate little revenue.
Solution
Universal Media operates a place‑based OOH network that integrates EV charging stations with premium digital displays, called the EV Totem™. The totem converts curbside real estate at malls, lifestyle centers, and highways into a dual‑purpose asset that attracts electric‑vehicle drivers and captures the attention of passing shoppers. Brands purchase ad inventory on these screens, delivering unmissable video and static ads to an audience of over 36 million monthly visitors. The platform provides measurable outcomes, including foot‑traffic lift and direct website visits, and offers property owners a revenue‑sharing model that monetizes otherwise idle space.
Target Audience
Primary customers are national and regional brands seeking high‑reach OOH advertising, and property owners or managers of malls, lifestyle centers, and other high‑traffic venues looking to monetize curbside space.
Features
- Patent‑pending EV Totem™ combines fast EV charging hardware with high‑resolution, networked digital signage
- Real‑time content scheduling and remote management via a cloud‑based ad server
- Integrated audience analytics that track impressions, foot‑traffic uplift, and click‑throughs to brand websites
- Placement in premium, high‑visibility venues such as malls, lifestyle centers, and major highways
- Unskippable, full‑screen video and static ads that cannot be blocked by users
- Revenue‑share program for property owners that turns curbside locations into income‑generating assets