UVR develops a software suite that utilizes predictive optical simulation and iso-photographic visualization to create highly accurate digital prototypes, significantly reducing the need for physical mockups in the design process. By simulating spectral and polarized light interactions, UVR enhances product development efficiency and minimizes errors, time-to-market, and costs for designers and engineers.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The traditional product design process relies heavily on physical prototypes, which are expensive, time-consuming to produce, and can lead to delays in identifying design flaws or appearance inconsistencies. Accurately predicting how materials will appear under different lighting conditions, especially considering spectral and polarized light, is challenging without advanced simulation tools.
Solution
UVR offers a software suite that leverages predictive optical simulation and iso-photographic visualization to create highly accurate digital prototypes, significantly reducing the need for physical mockups. By simulating the interactions of spectral and polarized light with materials, UVR enables designers and engineers to visualize products with true-to-life precision before they are physically manufactured. This holistic digital twin approach improves product development efficiency, minimizes errors, accelerates time-to-market, and reduces costs. The software allows for cross-functional collaborative work, ensuring that design intent is maintained throughout the product development lifecycle.
Target Audience
UVR's primary customers are designers, engineers, and decision-makers in industries such as automotive, consumer electronics, and product design, who seek to improve product development efficiency and reduce costs through accurate digital prototyping.
Features
- Spectral and polarized optical simulation for accurate material appearance prediction
- Iso-photographic visualization to create photographic representations of products before physical existence
- Digital prototyping capabilities that reduce the need for physical mockups
- Simulation of light interaction with surfaces and materials, including complex phenomena like rainbows
- Tools for automotive color control and management, ensuring uniform color appearance
- Features for automotive interior design, accurately portraying materials under diverse lighting
- Capabilities for automotive lighting systems design, enhancing safety and aesthetics
- Single source of truth for appearance perceived quality and optical performance validation