Unidy is an identity management platform that unifies fragmented user data from multiple sources into centralized 360° profiles, enabling businesses to drive conversions and grow first-party data. The solution offers single sign-on (SSO) with 100+ integrations, unlimited API calls and webhooks, plus full OpenID Connect and SAML compliance. It also provides transparent, EU-hosted consent management to help companies stay GDPR-compliant while building personalized user experiences.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle with fragmented user data scattered across multiple platforms and services, creating data silos that hinder the creation of unified customer profiles. This fragmentation complicates consent management, limits personalization efforts, and increases IT costs due to complex integrations and maintenance requirements.
Solution
Unidy provides a ready-to-go identity management solution that consolidates reach and user data into central user profiles, enabling businesses to convert this data into opt-ins and revenue. The platform offers seamless single sign-on (SSO) capabilities, extensive integration options including a user API and webhooks, and full compliance with OpenID Connect and SAML standards. Unidy facilitates continuous growth of zero- and first-party data, ensuring independence from big tech platforms while synchronizing with data services like CRMs, CDPs, and iPaaS solutions. The platform also features transparent and personalized consent management with EU-hosted reliability, helping businesses stay ahead of GDPR requirements while developing comprehensive 360° user profiles.
Target Audience
Primary customers are mid-to-large enterprises and organizations with complex digital ecosystems, including media companies, sports clubs, and businesses seeking to consolidate user data and improve digital experiences through unified identity management.
Features
- 100+ ready-to-go integrations for seamless connectivity with existing services
- Unlimited API calls and webhooks for flexible, scalable data synchronization
- Full compliance with OpenID Connect and SAML standards for secure authentication
- Centralized 360° user profile development with data synchronization from all silos
- Transparent consent management with EU-hosted data storage for GDPR compliance
- User group management and access rights control for specific user segments
- Branded user account customization for consistent brand experience