The platform transforms static charts and dashboards into interactive, scroll‑driven data stories. It combines a scrollytelling card engine with AI‑generated summaries, anomaly detection, and multi‑channel alerts, pulling data from spreadsheets, databases, OLAP cubes or APIs and updating automatically. Embeddable widgets, white‑label options and an API‑first SDK enable integration into enterprise BI workflows.
Funding
Funding not disclosed
Founders
Product
Problem
Many organizations rely on static charts or dense dashboards that require users to manually interpret data, making insights hard to communicate and slowing decision‑making. Without narrative flow, important trends or anomalies can be missed, and sharing visualizations across tools or external audiences is cumbersome.
Solution
The platform converts static visualizations and complex dashboards into interactive data stories built on a scrollytelling framework. Users assemble a sequence of cards that reveal charts, text, and annotations as the reader scrolls, creating a guided narrative. Integrated AI analyzes the underlying data to generate concise summaries, flag anomalies, and suggest actionable alerts. Stories can pull data directly from spreadsheets, relational databases, OLAP cubes, or custom APIs, and they update automatically as source data changes. Multi‑channel notifications (email, Slack, etc.) ensure the right stakeholders receive timely insights. The solution also offers embeddable widgets, white‑label branding, and an API‑first SDK for seamless integration into third‑party applications.
Target Audience
The primary customers are data analysts, BI teams, and product managers in mid‑size to large enterprises that need to turn raw data into consumable narratives, as well as SaaS platforms seeking an embedded storytelling component for their users.
Features
- Scrollytelling card engine that synchronizes chart transitions with scroll position for narrative flow
- AI‑powered summarization and anomaly detection that produces natural‑language insights and trigger alerts
- Native connectors for Google Sheets, PostgreSQL, MySQL, MariaDB, and OLAP sources; extensible via custom API integrations
- Custom theming engine with brand‑aware color palettes, typography, and responsive layout controls
- Embeddable story iframe and white‑label deployment options, including private‑cloud and single‑tenant hosting
- RESTful API and Python SDK (understand_sdk) for programmatic story creation and bulk publishing
- Role‑based access control, SSO (SAML/OIDC), and audit logging for enterprise security compliance
- Multi‑channel notification hub supporting email, Slack, and webhook endpoints