Unacast provides privacy‑first, aggregated location intelligence covering over 1 billion monthly devices in more than 180 countries, delivered through APIs and a visual analytics platform. The data—cleansed, enriched with forensic flags, and compliant with global privacy standards—enables businesses such as retailers, advertisers, real‑estate developers, and telcos to analyze foot traffic, visitor demographics, catchment areas, and cross‑visitation patterns for use cases like audience building, offline marketing attribution, site selection, and competitive benchmarking.
Funding
$75.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses and organizations lack access to comprehensive, privacy‑safe, real‑world mobility data that can inform decisions about site selection, marketing effectiveness, competitive positioning, and network planning. Existing data sources are fragmented, often require extensive cleaning, and may not comply with global privacy regulations.
Solution
Unacast provides a suite of location intelligence products that deliver aggregated, device‑level mobility data covering over 1 billion monthly devices in 180+ countries. Their data is cleansed, enriched with forensic flags, and delivered via APIs or a visual analytics platform, enabling users to analyze foot traffic, visitor demographics, catchment areas, and cross‑visitation patterns. The platform supports use cases such as building location‑based audiences, measuring offline advertising attribution, optimizing store performance, and generating revenue‑generating insights for telcos—all while adhering to a privacy‑first methodology that excludes sensitive locations. By offering pre‑processed, scalable datasets and AI‑driven insights, Unacast reduces the time and cost of turning raw geospatial signals into actionable business intelligence.
Target Audience
Primary customers include retailers, real‑estate developers, advertisers, and brand marketers seeking location‑based audience and performance insights, as well as telecommunications providers looking to monetize and analyze their network data.
Features
- Privacy‑first, device‑level location data aggregated from 15+ trusted suppliers, with no data from sensitive places (PrivacyCheck methodology)
- High‑quality cleansing that reduces storage waste by 65% and includes forensic flags for origin, accuracy, and other characteristics
- Scalable coverage of >1 billion monthly devices across 180+ countries, with up to 3 years of historical data
- API and cloud‑based platform delivering real‑time foot traffic, demographic, and visitation metrics for any U.S. location or custom area
- AI‑powered analytics and generative insights for market sizing, site selection, competitive benchmarking, and marketing attribution
- Integrated visualization layer and dashboards for non‑technical users, plus 24/7 delivery monitoring and support
- Telco‑focused Turbine Engine that processes raw geotagged data within a secure clean‑room environment to produce mobility insights without data leaving the client’s domain