The startup offers a network-centric B2B e-commerce platform that enables businesses of all sizes in India to connect directly for trade, facilitating secure payments and efficient logistics. This platform addresses the challenges of sourcing merchandise by consolidating access to manufacturers, brands, and importers in one location.
Funding
$35.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small retailers in India face challenges in sourcing inventory due to fragmented supply chains, limited access to a wide range of products, and difficulties in securing favorable pricing and credit terms. This makes it difficult for them to compete with larger organized retail chains.
Solution
Udaan is a B2B e-commerce platform designed to connect small retailers and shop owners directly with manufacturers, brands, and importers, providing access to a wide selection of products at wholesale prices. The platform streamlines the sourcing process, offering a consolidated marketplace with over 500,000 products across categories like food, FMCG, staples, pharmaceuticals, and more. Udaan also facilitates secure payments, efficient logistics, and access to credit facilities, empowering retailers to optimize their inventory management and improve their profitability. By leveraging technology to address inefficiencies in the traditional supply chain, Udaan aims to transform the trade ecosystem and empower small businesses across India.
Target Audience
The primary target audience is small retailers, shop owners, and kirana stores in India seeking to source products efficiently and cost-effectively.
Features
- Mobile app for browsing and ordering products
- Access to over 500,000 products across various categories
- Sourcing from 25,000+ sellers across India
- Wholesale pricing and discounts
- Multiple payment options, including cash on delivery, debit/credit cards, e-wallets, and UPI
- Logistics and doorstep delivery
- Credit facilities up to ₹5 Lakhs through UdaanCapital
- Simple returns process