Ubex operates a decentralized advertising exchange that utilizes neural networks and blockchain technology to facilitate programmatic advertising. The platform enhances ad targeting and campaign optimization, allowing businesses to efficiently reach specific audiences while minimizing costs associated with broad traffic purchases.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional programmatic advertising often involves purchasing broad traffic, leading to wasted ad spend and inefficient targeting. Businesses struggle to reach specific audience segments effectively, resulting in lower conversion rates and reduced ROI.
Solution
Ubex provides an AI-driven, decentralized advertising exchange designed to optimize ad targeting and campaign performance. The platform leverages neural networks and blockchain technology to facilitate real-time programmatic advertising, ensuring businesses reach their desired audience with precision. By analyzing user behavior and preferences, Ubex enables advertisers to target specific demographics, interests, and actions, minimizing wasted impressions and maximizing engagement. The platform offers a range of ad formats, including banners, video, and in-app placements, with flexible pricing models such as CPM, CPC, and CPV.
Target Audience
Ubex primarily targets businesses seeking to optimize their advertising spend and improve ad targeting, including advertising agencies, e-commerce businesses, and companies in the finance, auto, pharma, and FMCG sectors.
Features
- AI-powered audience selection based on device type, preferences, device brand, timeframe, targeted action, browser, and super geo-location.
- Automated ad campaign optimization for impressions, clicks, and actions.
- Support for various ad formats: Banners (images, HTML, dynamic creatives), Video (in-stream, out-stream), and In-App advertising.
- Flexible payment options, including deferred payments for agencies.
- Real-time detailed reports and tracking services integration.
- CPM, CPV, and CPC pricing models.
- White-label solutions for custom branding.