Mtrbio offers SmartLinks, a customizable mini landing page that replaces a single social‑media bio link with an unlimited multi‑link hub. Users can add URLs, buttons, images, videos, and embedded posts, brand the page with their own colors and domain, and track real‑time click and conversion metrics to optimize traffic from platforms like Instagram, TikTok, and Twitter.
Funding
Funding not disclosed
Founders
Product
Problem
Social media profiles often allow only a single bio link, forcing creators and brands to choose one destination and limiting traffic to other owned channels, products, or content. This restriction reduces click-through rates and hampers conversion opportunities from audience engagement.
Solution
SmartLinks provides a customizable mini landing page that replaces the single bio link with a multi-link hub. Users can add unlimited URLs, buttons, images, videos, and social posts, directing followers to websites, online stores, campaigns, or any relevant content. Each SmartLink page is hosted under a personalized domain and can be styled with brand colors, backgrounds, and layouts using ready-made templates or a drag‑and‑drop builder. The platform tracks visits, clicks, and click‑through rates for each element, delivering real‑time analytics that help users identify top‑performing links and adjust their bio strategy quickly. Integration with Metricool’s broader suite enables seamless reporting and data export for broader social media performance analysis.
Target Audience
Primary users are social media influencers, content creators, small‑to‑medium brands, and digital marketing agencies that need to maximize traffic from bio links across platforms such as Instagram, TikTok, and Twitter.
Features
- Unlimited link slots with support for buttons, images, videos, and embedded social posts
- Customizable URL and full visual branding (colors, backgrounds, fonts) via template or scratch design
- Real‑time analytics dashboard showing visits, clicks, and CTR per link
- Drag‑and‑drop editor for rapid page creation in minutes
- Ability to reorder links and update designs on the fly based on performance data
- Cloud‑hosted pages with responsive design for mobile and desktop viewers