TY Rewards is a mobile referral and loyalty platform that lets consumers earn points by purchasing from and referring friends to participating small and local businesses. Points are stored in a unified wallet and can be redeemed across any partner store or donated to vetted charitable causes, while businesses only pay a commission when rewards are actually redeemed, providing a results‑based cost structure.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses, especially small and local ones, often face high costs and complexity when managing loyalty and referral programs, while consumers receive limited, brand‑specific rewards that provide little community impact.
Solution
TY Rewards offers a mobile referral and loyalty platform that lets users earn points by sharing their favorite businesses and making purchases. Points are stored in a unified wallet and can be redeemed across multiple partner stores or donated to charitable causes, giving members flexible, meaningful rewards. For partners, the system automates word‑of‑mouth marketing and loyalty incentives, providing real‑time tracking and analytics while charging only when rewards are actually redeemed, ensuring a results‑based cost structure. The app’s transparent tracking and community‑focused design connect consumers, businesses, and causes, turning everyday transactions into growth and social impact.
Target Audience
Primary customers are small and local businesses seeking cost‑effective customer acquisition and retention, and consumers who enjoy discovering and sharing favorite spots while earning flexible rewards.
Features
- Unified points wallet that aggregates rewards from all participating merchants
- Referral tracking that credits points automatically when referred friends complete purchases
- Multi‑partner redemption allowing points to be spent at any partner store or donated to vetted causes
- Pay‑for‑results pricing model where businesses are charged only upon reward redemption
- Dashboard for partners with data‑driven insights on referral performance and customer engagement
- Simple onboarding workflow for businesses, including verification and program setup without extensive technical effort