Tyler's Track delivers real‑time product insights by linking point‑of‑sale scan data with shopper sentiment, giving brands immediate feedback on why customers buy and how products perform on the shelf. The platform replaces months‑long research cycles with instant analytics, enabling brands to act on purchase‑moment insights within seconds and improve decision‑making for launches and promotions.
Funding
Funding not disclosed
Founders
Product
Problem
Brands lack immediate insight into shopper sentiment at the point of purchase, relying on delayed sales reports or social media analysis that do not capture real-time purchase‑time feedback. This creates uncertainty about why products gain or lose traction, especially in smaller or independent retail locations.
Solution
Tyler's Track provides a scan‑rate‑trust workflow that lets shoppers instantly scan a product, rate it, and submit feedback directly at checkout. The platform aggregates these responses and delivers actionable insights to brands within seconds, enabling rapid identification of launch performance, SKU issues, and emerging trends. By building a permission‑based shopper community, brands can continuously gather authentic feedback and use it to inform product decisions and marketing strategies without costly research cycles.
Target Audience
Primary customers are consumer goods brands and product managers who need fast, shelf‑level feedback across both major retail chains and independent stores.
Features
- QR/barcode scanning interface integrated into the checkout experience for frictionless shopper participation
- Immediate rating and comment capture that timestamps feedback at the moment of purchase
- Real‑time analytics dashboard presenting early signals on SKU performance, launch traction, and under‑ or over‑performing products
- Permission‑based audience builder that cultivates a loyal shopper panel for ongoing feedback and brand advocacy
- Compatibility with both large retailer systems and independent store point‑of‑sale setups