The startup offers a marketing platform that enables businesses to implement loyalty rewards programs through custom technology integrated into their payment systems. This platform automatically rewards customers after purchases, enhancing brand loyalty and increasing revenue by providing businesses with real-time control over customer engagement.
Funding
$960K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional loyalty programs often require customers to download multiple apps, leading to app fatigue and reduced engagement. Businesses struggle to acquire and retain customers due to the fragmented loyalty landscape and the difficulty in offering compelling rewards.
Solution
Twism provides a shared loyalty network that allows businesses to create their own branded digital currency ("Coins") within a unified consumer app. This enables merchants to attract new customers, foster repeat business, and increase sales through customized rewards programs. Consumers can accumulate and redeem Coins from various businesses within a single app, simplifying the loyalty experience. The platform offers tools for businesses to promote offers, sell gift cards, and create comprehensive loyalty programs, all accessible through a centralized dashboard.
Target Audience
The primary target audience includes local and online businesses seeking to implement effective loyalty programs and consumers who want to consolidate their rewards into a single, easy-to-use app.
Features
- Branded digital currency ("Coins") for each business within the network
- Unified consumer app for managing and redeeming rewards from multiple merchants
- Business dashboard for creating and managing offers, loyalty programs, and gift cards
- Tools for promoting offers and deals within the Twism network
- Metrics and reporting on customer engagement and program performance
- Social media assets to promote the loyalty program
- Email automation to engage with customers
- Referral program to incentivize customer acquisition