TwentyThree provides a unified video marketing platform that centralizes video content for marketing, webinars, and personal outreach. It enables businesses to manage the entire customer journey with video, from creation and distribution to engagement and analytics.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses struggle to effectively integrate video across all customer touchpoints, leading to fragmented communication and missed engagement opportunities. Current solutions often focus on specific aspects of video marketing, requiring multiple tools and creating workflow inefficiencies.
Solution
TwentyThree offers a unified video marketing platform designed to manage video content throughout the entire customer journey. The platform provides integrated tools for video marketing, webinars, and personal video creation, enabling businesses to leverage video at every interaction point. This comprehensive approach streamlines video strategy execution, from initial content creation to audience engagement and performance analysis. By centralizing video assets and workflows, TwentyThree empowers marketing and sales teams to enhance communication and drive better results.
Target Audience
The platform targets marketing professionals, sales teams, and customer support departments within businesses seeking to enhance their video communication strategies.
Features
- Unified platform for video marketing, webinars, and personal video creation.
- Video Library for centralized storage, organization, and sharing of all company video assets.
- Customizable Video Player with brandable elements and lead capture capabilities via Collectors.
- Dynamic "Spots" for efficient video embedding and management across websites, with A/B testing functionality.
- Advanced Video Analytics providing granular insights into video performance, engagement metrics, and attribution.
- Webinar tools including WebinarTray for drag-and-drop production planning, WebinarTemplates for scalable content, and RawMode for accessing speaker footage.
- Personal Video features enabling browser-based recording, scripting with a teleprompter, and automated video touchpoints via CRM integration.
- HubSpot and Marketo integrations for seamless data flow and workflow automation.
- Video Attribution capabilities to enhance lead scoring and marketing attribution models.
- Support for multiple video formats and delivery across various devices and browsers.