Twelve provides non-dilutive Marketing Capital™ through an automated funding platform that analyzes business data to deliver instant financing for customer acquisition efforts. This solution addresses the cash flow gap between marketing expenditures and revenue generation, allowing companies to scale their growth without sacrificing equity.
Funding
Funding not disclosed
Founders
Product
Problem
Many companies, especially in the app, gaming, and B2SMB sectors, face a cash flow gap between upfront marketing expenses and the eventual revenue generated from those campaigns. Traditional funding options, such as equity financing or bank loans, can be time-consuming, dilutive, or come with restrictive terms that hinder growth. This makes it difficult for businesses to scale their marketing efforts effectively and capitalize on growth opportunities.
Solution
Twelve provides Marketing Capital™ through an AI-powered platform that analyzes business data to offer non-dilutive funding for customer acquisition. This solution bridges the cash flow gap between marketing spend and revenue generation, enabling companies to scale without sacrificing equity or dealing with the complexities of traditional financing. Twelve's technology assesses a company's marketing performance and revenue streams to provide tailored funding proposals within 48 hours, with flexible repayment schedules aligned with revenue generation. Unlike traditional lenders, Twelve focuses specifically on marketing ROI and understands the nuances of performance marketing, offering a hassle-free funding experience with a transparent flat fee structure.
Target Audience
The primary target audience includes app developers, game studios, and B2SMB companies with a proven positive ROI on their marketing strategies, a minimum of 6 months of operating history, and monthly revenues exceeding $10,000.
Features
- AI-driven analysis of business data (revenue platforms, financials, etc.) for automated underwriting
- Non-dilutive Marketing Capital™ to fund customer acquisition efforts across various channels
- Funding proposals delivered within 48 hours, eliminating the need for pitches or data rooms
- Flexible repayment schedules aligned with revenue generation, adapting to business volatility
- Transparent flat fee structure with no hidden costs, interest, credit score requirements, or personal guarantees
- Secure platform with encrypted data to protect sensitive business information
- Automated and self-serve platform for easy access and management of funding