tvScientific provides a performance CTV advertising platform utilizing AI-powered optimization and premium inventory to drive measurable business outcomes. The platform offers advertisers total control over activation, targeting, and brand safety across their campaigns. It delivers radical transparency through real-time dashboards for clear measurement and attribution of results like sales and installs.
Funding
$32.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional TV advertising lacks the granular targeting and real-time attribution capabilities of digital channels, making it difficult for brands to measure campaign performance and optimize ad spend effectively. This limitation hinders advertisers from achieving measurable sales outcomes and maximizing return on investment.
Solution
TvScientific offers a connected TV (CTV) advertising platform that integrates direct media buying with real-time measurement and attribution, providing brands with the tools to launch targeted campaigns and track performance. The platform enables precise audience targeting through thousands of behavioral segments and offers a unified user interface for managing campaigns. By providing radical transparency and 360° views into campaign performance, TvScientific empowers advertisers to optimize their ad spend, understand campaign impact on key performance metrics, and achieve tangible business outcomes.
Target Audience
The primary customers are consumer brands of all sizes looking to improve the performance and measurability of their TV advertising campaigns.
Features
- Precise audience targeting with thousands of unique behavioral segments
- Real-time measurement and attribution to track campaign performance
- Unified UI with familiar controls for easy campaign management
- 360° views into ad campaign performance, targeting, and attribution
- Brand safety measures to ensure inventory aligns with brand values
- Scalability to effectively spend ad dollars and optimize in real time