TVision utilizes a proprietary panel and computer-vision technology to capture second-by-second data on viewer engagement across linear and connected TV platforms. This enables marketers and networks to measure audience attention and optimize advertising effectiveness, addressing the challenge of understanding how viewers interact with content and ads.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Current TV measurement methods lack granular data on viewer engagement, making it difficult for marketers and networks to understand if viewers are truly paying attention to content and advertisements. This lack of insight hinders effective ad optimization and media planning.
Solution
TVision provides a SaaS platform that measures real-world TV viewability and attention, delivering actionable insights into audience engagement across linear and connected TV. Using a proprietary panel and computer vision technology, TVision captures second-by-second data on who is in the room and whether they are paying attention to the TV screen. This data enables brands, agencies, networks, and data partners to optimize ad performance, improve media planning, and strengthen data sets with person-level insights. TVision's attention metrics provide a more accurate picture of how people watch TV, allowing for smarter media choices and improved campaign performance.
Target Audience
TVision's primary customers include brands and agencies seeking to optimize advertising spend, networks and streaming services aiming to maximize inventory value, and measurement and data partners looking to enhance their data offerings.
Features
- Second-by-second, person-level data capture of TV viewing behavior
- Computer vision technology to determine audience presence and attention
- Nationally representative panel of households
- Real-time performance metrics for marketing effectiveness and efficiency
- Ad Scoreboard for quick insights on brand, creative, or network performance
- TV Planning & Measurement tools to evaluate viewer attention and benchmark ad/program performance
- Digital Activation capabilities to incorporate attention scoring into ad buys
- Calibration Data to enhance census-scale data with person-level insights