TVIQ provides a revenue operations platform for Connected TV publishers and advertisers that centralizes supply‑chain and inventory management while using AI to continuously optimize ad yield. The system reallocates low‑performing impressions to higher‑value opportunities and connects to additional demand and supply partners, turning ad operations into a profit‑center.
Funding
Funding not disclosed
Founders
Product
Problem
Connected TV (CTV) publishers and advertisers often struggle with fragmented supply‑chain relationships, inefficient inventory management, and underperforming ad assets, which limit revenue growth and increase operational costs.
Solution
TVIQ offers a revenue operations platform that centralizes CTV supply‑chain and inventory management while applying custom AI algorithms to optimize ad inventory yield. The platform identifies and reduces drag from low‑performing assets, reallocating impressions to higher‑value opportunities. By leveraging deep marketplace connections, TVIQ accelerates the sourcing of both demand and supply, enabling faster scaling of ad sales. The solution transforms traditional back‑office ad operations into a profit‑center function, delivering measurable top‑line and bottom‑line growth for CTV businesses.
Target Audience
TVIQ serves CTV content platforms, brands, and agencies that need to grow advertising revenue, especially those facing supply constraints or limited in‑house ad‑operations resources.
Features
- AI‑driven yield optimization that continuously evaluates inventory performance and reallocates impressions to maximize revenue
- Integrated supply‑chain and inventory partnership management to streamline vendor relationships and reduce manual coordination
- Marketplace connectivity layer that sources additional demand and supply partners, shortening acquisition cycles and expanding reach
- End‑to‑end revenue operations workflow that consolidates ad ops, reporting, and analytics into a single platform
- Customizable engagement models that align with client budgets and resource constraints, allowing flexible deployment of ad‑tech expertise