TVDataNow provides performance marketers with a straightforward measurement solution for the complex Connected TV (CTV) advertising landscape. The platform delivers unique exposure tracking and performance conversion metrics like CPA, CAC, and ROAS to optimize campaigns. This enables marketers to effectively measure, optimize, and scale their CTV advertising investments for measurable growth.
Funding
Funding not disclosed
Founders
Product
Problem
Connected TV (CTV) and Over-the-Top (OTT) advertising lack standardized measurement tools, making it difficult for advertisers to accurately assess campaign performance across fragmented streaming channels and devices. This lack of clarity hinders effective budget allocation and optimization of ad strategies.
Solution
This startup offers a Software-as-a-Service (SaaS) measurement platform tailored for CTV and OTT advertising. The platform provides advertisers with the tools to track and analyze the performance of their campaigns across diverse streaming channels and devices. By offering granular insights into ad effectiveness, the platform enables data-driven decision-making for improved campaign optimization and return on investment.
Target Audience
The primary customers are advertisers and marketing agencies focused on CTV and OTT advertising campaigns.
Features
- Cross-platform campaign tracking across CTV and OTT environments
- Granular performance analytics for various streaming channels and devices
- Data-driven insights for campaign optimization