The platform offers a unified TV marketplace that lets networks, agencies, and advertisers plan and execute campaigns across linear, addressable, and streaming inventory through a self‑serve interface. It integrates first‑party and licensed third‑party audience data, applies machine‑learning forecasts and automated yield‑optimization to generate booking instructions, and provides real‑time monitoring and role‑based reporting via an API‑enabled stewardship dashboard.
Funding
$2.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
TV advertisers and sales teams must coordinate campaigns across fragmented linear, addressable, and streaming inventory sources while manually integrating first‑party and third‑party audience data. This disjointed workflow leads to inefficient planning, inaccurate capacity forecasts, and increased risk of data leakage. Consequently, campaigns often miss delivery targets or incur sub‑optimal yield.
Solution
The platform delivers a unified, audience‑first TV marketplace that streamlines end‑to‑end campaign management through modular, configurable workflows. Users can compose proposals across all inventory pools via a self‑serve interface, specifying budget, duration, frequency, impressions, and KPI targets. An integrated Audience Manager activates de‑duplicated first‑party and licensed third‑party segments without reliance on pre‑aggregated groups. Machine‑learning forecasting algorithms ingest unlimited historical data and real‑time booking signals to predict inventory capacity with high accuracy. An automated planning engine optimizes inventory yield against business rules and pushes delivery instructions to existing ad‑delivery systems. Real‑time stewardship tools monitor delivery performance, enforce campaign goals, and generate multi‑tenant reporting while preserving data integrity through granular permission controls.
Target Audience
Primary customers are TV networks, media agencies, and advertisers that require a consolidated solution for cross‑platform TV campaign planning, execution, and measurement.
Features
- Self‑serve proposal builder covering linear ad spots, impression‑based linear, addressable linear, VOD, and streaming inventory
- Audience Manager that ingests first‑party and licensed third‑party data, performs de‑duplication, and activates any audience segment on demand
- ML‑driven forecasting engine leveraging unlimited historical logs and live booking updates to predict inventory capacity and delivery feasibility
- Automated planning and booking module that applies yield‑optimization algorithms and enforces custom business rules before dispatching instructions to downstream ad servers
- Stewardship dashboard for real‑time delivery monitoring, performance adjustments, and role‑based post‑campaign reporting
- Enablement layer with fine‑grained permissioning, data filtering, and audit trails to ensure 100 % data integrity and zero leakage
- API and integration hooks for seamless connectivity with existing ad‑delivery, CRM, and measurement platforms