Turff Analytics
Turff provides real-time market intelligence and operational tools for the cannabis industry, unifying fragmented retail and sales data into actionable insights. The platform offers dedicated portals for brands and retailers, with features like competitive monitoring, inventory optimization, and AI-powered analytics. Its Field Companion mobile app gives sales reps store-level intelligence, including gap products and competitor listings, to guide in-person pitches.
- Data & Analytics
- Retail Technology
- Sales Technology
- Software Only
- Artificial Intelligence
- AI Agents
Funding
Founders
Founder details are not available yet.
Product
Problem
Cannabis brands and retailers struggle with fragmented data scattered across POS exports, distributor portals, and multiple provinces, making it difficult to get a complete and timely view of their market position. This leads to missed opportunities, delayed reactions to competitor moves, and inefficient inventory and sales decisions.
Solution
Turff delivers a unified market intelligence platform that automatically collects, cleans, and analyzes data from every retailer, SKU, and province, providing a complete market position updated daily. The platform offers dedicated portals for brands and retailers, with bespoke dashboards and an AI assistant named Hazel that answers strategic questions in seconds. For brands, the Field Companion mobile app equips sales reps with store-level intelligence, including gap products, recent stockouts, and competitor listings, enabling them to pitch the right SKUs at each store. Retailers gain data-driven insights to optimize inventory, pricing, and promotions, moving from data paralysis to confident decisions.
Target Audience
Primary customers are cannabis brands, producers, and licensed producers (LPs) seeking to protect and grow market share, as well as dispensaries and retail chains looking to optimize inventory and sales performance across their networks.
Features
- Automated daily data collection and reconciliation across all retailers, SKUs, and provinces, eliminating manual pulls and data cleanup
- AI-powered analytics assistant (Hazel) that answers strategic questions like "Where should I expand?" and "What's my share in vapes?" in seconds
- Field Companion mobile app (web, iOS, Android) for sales reps with day planning, territory maps, GPS check-in, voice-to-note logging, and pre-built pitches based on store-specific gaps and competitor activity
- Dedicated retail portal with store and network intelligence, pricing, promotions, and operations tools, including an order system with budget tracking and full catalogue browsing
- Rep scorecards with customizable targets in cases, and week-by-week competitive intelligence tracking
- All Products feature allowing users to browse every SKU in the Canadian market with detailed product pages
- Aggregated, de-identified statistics compiled from customer data to develop, optimize, and benchmark Turff's products and services