Seguros TúPrimero provides a fully digital insurance platform for Colombian individuals and small businesses, offering affordable health, life, property, and micro‑insurance policies with transparent pricing and flexible payment options. The service integrates sustainability criteria, giving discounts for eco‑friendly practices and enabling users to manage policies and claims through a mobile app.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals and small businesses in Colombia lack access to affordable, inclusive insurance products that address both personal risk and broader sustainability concerns, leading to financial vulnerability and limited coverage options.
Solution
Tuprimero offers a suite of insurance solutions designed to be accessible, affordable, and aligned with sustainability goals. The platform enables users to purchase policies online with minimal paperwork, providing transparent pricing and flexible payment plans. Coverage options include health, life, property, and micro‑insurance tailored for low‑to‑middle‑income customers. Tuprimero integrates environmental and social criteria into its underwriting, offering discounts for eco‑friendly practices and supporting community resilience initiatives. Policyholders receive digital certificates and can manage claims through a mobile app, ensuring quick assistance and continuous engagement.
Target Audience
Primary customers are Colombian individuals and small enterprises seeking affordable, easy‑to‑manage insurance that incorporates social and environmental responsibility.
Features
- Fully digital onboarding with instant policy issuance and e‑certificates
- Flexible payment schedules and micro‑insurance products for low‑income segments
- Sustainability‑linked discounts for environmentally responsible behaviors
- Mobile app for claim submission, status tracking, and policy management
- Community‑focused risk education resources and support programs
- Transparent pricing with no hidden fees and clear coverage summaries