Tunnl is an AI-powered audience intelligence platform that enables brands and agencies to identify, plan, and activate targeted advertising campaigns across linear and digital media channels. By providing on-demand audience insights and measurement tools, Tunnl helps optimize media spend and improve campaign ROI through precise audience targeting and performance tracking.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and agencies struggle to efficiently identify and reach specific audience segments across diverse media channels. Traditional methods often lack precision, leading to wasted ad spend and difficulty in measuring campaign ROI.
Solution
Tunnl offers an AI-powered audience intelligence platform that enables precise identification, planning, activation, and measurement of targeted advertising campaigns. The platform provides on-demand audience insights, including demographics, issue stances, and media consumption habits, allowing users to determine the optimal media mix. Tunnl facilitates audience activation across addressable platforms and DSPs and measures campaign success through audience movement analysis.
Target Audience
Tunnl primarily serves brands, advertising agencies, and trade associations seeking to optimize media spend and improve campaign performance through precise audience targeting.
Features
- Prebuilt audience segments curated around issues, causes, interests, and behaviors
- Custom audience builder using thousands of attributes from Tunnl’s data library
- Linear TV exposure insights, including impressions, reach, and frequency
- Local TV ratings data for targeted linear campaign planning
- Media mix analysis to understand audience engagement across channels
- Paid media measurement to track audience exposure to ads
- Earned media measurement dashboards to monitor news coverage
- Integration with media buying software for seamless activation