Brands and agencies struggle to efficiently identify and reach specific audience segments across diverse media channels. Traditional methods often lack precision, leading to wasted ad spend and difficulty in measuring campaign ROI.

Tunnl offers an AI-powered audience intelligence platform that enables precise identification, planning, activation, and measurement of targeted advertising campaigns. The platform provides on-demand audience insights, including demographics, issue stances, and media consumption habits, allowing users to determine the optimal media mix. Tunnl facilitates audience activation across addressable platforms and DSPs and measures campaign success through audience movement analysis.

Prebuilt audience segments curated around issues, causes, interests, and behaviors

Custom audience builder using thousands of attributes from Tunnl’s data library

Linear TV exposure insights, including impressions, reach, and frequency

Local TV ratings data for targeted linear campaign planning

Media mix analysis to understand audience engagement across channels

Paid media measurement to track audience exposure to ads

Earned media measurement dashboards to monitor news coverage

Integration with media buying software for seamless activation

Tunnl primarily serves brands, advertising agencies, and trade associations seeking to optimize media spend and improve campaign performance through precise audience targeting.