Online fashion retail struggles with fit and customer satisfaction due to the inability to try on clothes before purchase. This leads to uncertainty in sizing, increased returns, and a less-than-ideal shopping experience for consumers.

Tunic is a web-based fashion resale platform operating in Bolivia that allows users to try on clothing at home before committing to a purchase. By blending the convenience of online shopping with the tangible experience of trying clothes on, Tunic addresses the challenges of fit and style preferences. Customers can select items, have them delivered for a home try-on session, and then decide what to keep and what to return. This hybrid approach aims to increase customer confidence, reduce return rates, and promote a more sustainable model of fashion consumption through resale.

Web-based platform for browsing and selecting clothing items.

Home try-on service allowing customers to test fit and style.

Option to purchase individual items or curated "Pack Tunic" selections.

Wide variety of styles including minimal, trendy, formal, denim, casual, and bohemian.

Closet feature showcasing outfits from trendsetting users.

Mobile notifications for new arrivals and promotions.

Tunic primarily targets fashion-conscious individuals in Bolivia who value convenience and the ability to assess fit and style before purchasing clothing.