tumta is a data analytics and AI consulting service that helps businesses increase revenue by connecting scattered data and turning it into actionable insights. The company provides a full-stack solution covering data analysis, insight generation, and dashboard creation, with a strong focus on e-commerce and marketing performance optimization.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses collect large amounts of data but struggle to turn it into actionable insights, leading to slow decision-making and missed growth opportunities. Marketing teams often face fragmented data across multiple platforms, making it difficult to understand customer behavior and optimize campaigns effectively.
Solution
tumta offers a comprehensive business intelligence service that connects scattered data sources and transforms them into clear, actionable insights. The platform combines data analysis, insight generation, and dashboard creation into a single workflow, enabling companies to discover growth opportunities without needing a dedicated data team. Tumta specializes in e-commerce analytics, search advertising optimization, and AI-driven marketing measurement, helping clients improve conversion rates and maximize return on ad spend. The service includes practical guidance on implementing GA4, running A/B tests, and leveraging AI-generated insights for better decision-making.
Target Audience
Primary customers are startups, mid-sized companies, and enterprises in e-commerce and digital marketing that need data-driven growth strategies. The service also targets marketing teams looking to improve their analytics capabilities and make better use of their existing data infrastructure.
Features
- Full-stack analytics solution covering data collection, analysis, and visualization in one platform
- AI-powered insight generation for automated performance monitoring and anomaly detection
- E-commerce specific features including customer review analysis and on-site message optimization
- Search advertising optimization tools with focus on customer intent design and keyword strategy
- Marketing mix modeling (MMM) capabilities for measuring true advertising impact
- Integration with GA4 and BigQuery for advanced data analysis and AI-driven reporting
- A/B testing frameworks and experimental design support for data-driven marketing decisions
- Dark data analysis to uncover unused data assets that could drive business growth