Waffle
Waffle is a digital insurance platform that lets consumers purchase renters, pet, and home & auto policies entirely online with instant coverage activation. Operating as a licensed insurance producer rather than an insurer, the company partners with established carriers and provides sample policy documents so customers can review coverage terms before buying.
- Insurance Technology
- Financial Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Consumers shopping for insurance often face fragmented processes that require contacting multiple providers, navigating complex policy documents, and waiting days for coverage to activate. This friction makes it difficult to quickly compare options and secure appropriate protection for homes, vehicles, and pets.
Solution
Waffle offers a digital insurance platform where customers can browse and purchase renters, pet, and home & auto insurance policies directly online. The platform provides instant coverage through its web application, eliminating the need for in-person meetings or lengthy phone calls with agents. Waffle operates as a licensed insurance producer rather than an insurer, partnering with established carriers to provide policy options. Customers can review sample policy documents on the site before purchasing, ensuring they understand coverage terms before committing.
Target Audience
Primary customers are individuals and families seeking renters, pet, or home & auto insurance policies who prefer a digital, self-service purchasing experience over traditional agent-based channels.
Features
- Digital platform for purchasing renters, pet, and home & auto insurance policies online
- Instant coverage activation through the web application without agent interaction
- Sample policy documents available for review, covering home, auto, and renters insurance
- Licensed insurance producer status with National Producer Number 19499260, including California agency license #6003240
- Embedded insurance solutions and passive income program for producers listed as additional business offerings