Truli provides AI‑driven automation for FDA and FTC label review, claims validation, and post‑market monitoring for food, beverage, and supplement brands. By continuously scanning packaging, marketing materials, and social media, the platform catches regulatory errors in real time, helping companies reduce compliance audit time by up to tenfold and save thousands of dollars per product.
Funding
Funding not disclosed
Founders
Product
Problem
Food, beverage, and supplement brands must ensure that packaging, website, and marketing claims comply with complex FDA and FTC regulations. Manual audits are time‑consuming, error‑prone, and often miss risky statements, leading to costly enforcement actions and product delays.
Solution
Truli offers an AI‑driven platform that continuously scans product labels, nutrition facts panels, marketing copy, and social media content for regulatory compliance. The system interprets FDA and FTC rules to automatically flag non‑compliant claims, suggest corrective language, and generate audit trails. Real‑time alerts enable brands to address issues before they reach market, reducing the risk of fines and recalls. Integrated workflow tools allow cross‑functional teams to collaborate on reviews, approve changes, and maintain a single source of truth for compliance documentation. Seamless integrations with existing content management and e‑commerce systems keep compliance monitoring embedded in daily operations.
Target Audience
Primary customers are compliance, marketing, and product teams at food, beverage, and dietary supplement companies that need to certify label and promotional content at scale.
Features
- AI agents that parse packaging, website, and social media content to detect FDA/FTC violations
- Automated claim validation with rule‑based suggestions for compliant wording
- Continuous real‑time monitoring across all marketing channels, including TikTok and Instagram
- Collaborative review dashboard with audit trails, version control, and team approvals
- Centralized compliance repository that syncs with existing tools via API integrations
- Post‑market surveillance that alerts users to new regulatory updates affecting existing claims