The startup develops an electric toothbrush featuring three-dimensional wave bristles and a modular design, utilizing plant-based and biodegradable materials to minimize environmental impact. This product provides an effective cleaning solution while addressing the need for sustainable oral hygiene options.
Funding
$10.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
JIVVFounders
Product
Problem
Traditional electric toothbrushes often rely on non-recyclable plastic components, contributing to significant environmental waste. The difficulty in separating different materials in conventional toothbrush heads complicates the recycling process, leading to disposal in landfills.
Solution
SURI offers a sustainable sonic toothbrush designed to minimize environmental impact without compromising oral hygiene. The toothbrush features a durable aluminum body and plant-based heads made from cornstarch and castor oil, which can be returned to the company for recycling. SURI's recycling program separates the bristles from the heads using specialized machinery, allowing the materials to be processed into pellets for reuse in other products. The company also offers a UV-C light self-cleaning travel case and a magnetic mirror mount for convenient storage.
Target Audience
The primary target audience includes environmentally conscious consumers seeking sustainable and effective oral hygiene solutions.
Features
- Sonic cleaning technology with 33,000 vibrations per minute for effective plaque removal
- Plant-based brush heads made from sustainably sourced cornstarch and castor oil
- Free mail-back recycling program for used brush heads
- Slim and durable aluminum body designed for longevity and recyclability
- Optional UV-C light self-cleaning travel case that kills 99.9% of bacteria
- Long-lasting battery with 40+ days of use per charge
- Dentist-recommended 2-minute timer with haptic feedback every 30 seconds
- Two brushing modes and medium-soft bristles suitable for sensitive teeth and gums
- USB pebble charger and magnetic mirror/wall mount included