Stratify provides an AI-powered platform to automate the entire user research process, from interview design to insight analysis. The system enables teams to rapidly generate comprehensive interview guides and capture user engagement data on digital assets like prototypes and websites. This accelerates the delivery of actionable user feedback, allowing product and marketing teams to make data-driven decisions faster.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional user research processes are time-consuming, often requiring weeks for participant recruitment and data analysis. This delay hinders agile product development cycles and prevents businesses from quickly iterating based on user feedback.
Solution
Stratify offers an AI-driven platform designed to automate the end-to-end user research workflow, significantly reducing turnaround times from weeks to hours. The platform facilitates the rapid collection of user feedback on various digital assets, including websites, prototypes, and marketing copy. By capturing real-time user interactions, screen recordings, and video responses, Stratify provides actionable insights that enable product teams to make data-informed decisions and accelerate development. The system aims to streamline the research process, allowing businesses to gain a deeper understanding of user behavior and preferences efficiently.
Target Audience
The platform targets product managers, UX researchers, and marketing teams within businesses that require rapid validation of digital products and marketing materials.
Features
- AI-powered participant recruitment and scheduling
- Automated collection of user feedback via screen and video recording
- Support for diverse research assets including websites, prototypes, images, videos, and ad copy
- Real-time capture of user engagement metrics and qualitative responses
- AI-driven analysis to generate actionable insights from user data
- Integrated platform for managing the entire research lifecycle from recruitment to reporting