Setter AI provides an AI-powered appointment-setting service that automatically re-engages old leads, contacts new prospects within seconds, and books qualified sales calls for B2B teams. The system simulates human behavior through realistic typing speeds, voice cloning, and personalized WhatsApp reminders, while integrating natively with CRM and calendar tools.
Funding
Funding not disclosed
Founders
Product
Problem
B2B sales teams often struggle with slow lead response times and inefficient follow-up processes, causing valuable leads to go cold and reducing the number of qualified sales calls booked. Manually re-engaging old CRM contacts and managing appointment reminders consumes significant time and resources, leading to missed revenue opportunities.
Solution
Setter AI delivers an automated appointment-setting service that re-activates old leads from a company's CRM and contacts new prospects within seconds of opt-in, qualifying them and booking meetings directly into the sales team's calendar. The AI agent operates 24/7, simulating human interaction through realistic typing speeds of 150–220 characters per minute, configurable quiet hours, and voice cloning for personalized voice messages. It integrates natively with Close, Calendly, and Google Calendar to synchronize leads and automate booking, while a knowledge base allows training on FAQs, conversation examples, and brand voice guidelines. Each response can be rated and improved, enabling continuous learning and better qualification over time.
Target Audience
Primary customers are B2B companies, particularly sales teams and agencies, that need automated lead engagement and appointment setting to increase the volume of qualified sales calls without manual follow-up effort.
Features
- AI-powered lead reactivation that automatically re-engages old CRM contacts and reschedules interested prospects
- Speed-to-lead functionality that contacts new leads within seconds of opt-in, day or night, including weekends
- Human-like interaction simulation with contextual typing delays (150–220 characters/min) and configurable quiet periods
- Voice cloning feature that sends voice messages in the client's own voice for personalized outreach
- Native integrations with Close, Calendly, and Google Calendar for automatic lead sync, booking, and calendar updates
- Trainable knowledge base with FAQ, conversation examples, and brand voice guidelines, plus thumbs-up/down feedback for continuous improvement