Ordinal is a social media management platform that lets marketing teams draft, collaborate on, and schedule posts across major networks from a unified calendar. It includes approval workflows, AI‑generated drafts, LinkedIn tagging and auto‑engagement, plus analytics and API/webhook integrations for reporting and automation.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams often struggle to coordinate content creation, obtain approvals, and publish consistently across multiple social platforms, leading to missed engagement opportunities and inefficient workflows.
Solution
Ordinal provides an end‑to‑end social media management platform that lets teams draft, collaborate on, and schedule posts for all major channels from a single interface. The tool includes a visual content calendar, realistic post previews, and built‑in personal tagging for LinkedIn. Automated engagement actions (likes, comments, reposts) and AI‑assisted draft generation help increase reach without manual effort. Approval workflows, email/Slack notifications, and unlimited seat licensing streamline internal sign‑off processes. Integrated analytics deliver daily performance reports, while API, MCP, and webhook support enable custom integrations and advanced reporting.
Target Audience
Ordinal is designed for marketing teams, agencies, and growth teams that manage multiple brand accounts and require coordinated content planning, approval, and performance tracking.
Features
- Unified content calendar with cross‑posting to all major social networks
- LinkedIn‑focused features: personal tagging, auto‑engagement (likes, comments, reposts)
- AI‑driven post drafting (30 drafts/month on Starter, 500 on Pro)
- Real‑time social preview to avoid formatting surprises
- Collaboration tools: approvals, briefs, checklists, and Slack/email notifications
- Automated reporting of followers, impressions, and engagement across channels
- API, MCP, and webhook access for custom integrations and workflow automation
- Enterprise‑grade security: SAML/SSO, custom user permissions, and prioritized support