TryNearby provides a subscription service that pairs independent restaurants with five vetted local creators each month to produce short‑form TikTok and Instagram Reels highlighting menu items. The platform manages creator outreach, video production, cross‑posting to Google Business and Yelp, and delivers a real‑time performance dashboard, all for a flat monthly fee.
Funding
Funding not disclosed
Founders
Product
Problem
Many independent restaurants lack the resources and expertise to generate steady, authentic word‑of‑mouth promotion on short‑form video platforms, resulting in limited online discoverability and inconsistent foot traffic. Traditional local advertising often fails to reach the algorithmic audiences that drive organic shares and saves on TikTok, Instagram, Google, and Yelp.
Solution
TryNearby provides an automated, subscription‑based service that pairs restaurants with five vetted local creators each month. The creators produce high‑quality TikTok and Instagram Reels that showcase the restaurant’s menu items, and the content is posted organically to maximize algorithmic reach. Integrated distribution to Google and Yelp enhances local search visibility and drives additional visits to the restaurant’s online listings. All campaign steps—including creator outreach, scheduling, content delivery, and performance reporting—are managed end‑to‑end by TryNearby’s platform. Clients access a real‑time dashboard that tracks views, shares, saves, and growth trends, enabling data‑driven decisions without manual effort. The model operates on a flat monthly fee with no long‑term contracts, allowing restaurants to scale their word‑of‑mouth marketing on demand.
Target Audience
The service targets independent restaurants and small regional chains that need scalable, authentic social media exposure to attract local diners. It is also suitable for hospitality operators looking to supplement traditional marketing with data‑backed creator content.
Features
- Monthly allocation of five local creator visits, each delivering a custom short‑form video review
- Creator vetting process ensures audiences are geographically relevant and engaged
- Professional video production optimized for TikTok and Instagram Reels algorithms
- Automated cross‑posting to Google Business and Yelp to boost local search rankings
- Secure performance dashboard with granular metrics (views, shares, saves, engagement rate)
- Full campaign orchestration: outreach, booking, content delivery, and post‑publish monitoring
- Subscription model with instant cancellation, eliminating contracts or retainers
- Compliance with platform community guidelines and brand safety standards