Try Buy offers a virtual try-on platform that utilizes advanced body modeling technology to allow users to upload their selfies and accurately visualize how clothing fits and looks on their unique body shapes. This solution addresses the challenge of online shopping by enabling customers to assess size, fit, and style before making a purchase, thereby reducing return rates and enhancing the shopping experience.
Funding
Funding not disclosed
Founders
Product
Problem
Online apparel shopping is often hindered by the inability to accurately assess how clothing will fit and look on individual body shapes, leading to uncertainty in sizing and style choices. This results in high return rates for retailers and a frustrating experience for consumers.
Solution
Try Buy offers a virtual try-on solution that allows online shoppers to visualize clothing on a personalized 3D avatar. Users upload a selfie and enter body measurements to create a model that accurately represents their unique physique. The platform then enables shoppers to virtually "try on" different apparel and accessories, evaluating fit, size, and style from the comfort of their homes. By providing a realistic preview, Try Buy aims to reduce purchase uncertainty, minimize returns, and enhance customer satisfaction. The platform also offers AI-based styling suggestions based on body measurements and personal preferences, acting as a virtual personal stylist.
Target Audience
The primary target audience includes online fashion retailers seeking to reduce return rates and improve customer experience, as well as individual consumers who frequently shop for clothing online.
Features
- Selfie-based 3D avatar creation using body modeling technology
- Virtual try-on for apparel and accessories
- Visualization of how tight or loose clothes fit on different body parts
- Mix-and-match functionality to combine different clothing items
- AI-powered personal styling assistant for complete outfit suggestions
- Virtual try-on for jewelry and makeup
- Compatibility with various e-commerce platforms via API